Pinterest Real Estate Marketing for Agents

Real estate pros, Pinterest isn’t just for recipes and DIY projects anymore. It’s a powerful marketing platform, especially for real estate. 

Think about it: tons of people on Pinterest are planning big life events…like buying a house! They use Pinterest boards as their “dream home vision boards.” This means serious opportunities for you!

Real Estate Marketing Box is all about upping your social media game. This guide will give you the actionable strategies you need for killer Pinterest real estate marketing. Learn how to connect with those potential clients.

Optimizing Your Pinterest Profile for Real Estate

Your Pinterest profile is the foundation of your whole strategy. Get this right, and you’re off to a great start!

1. First things first: create a Pinterest business account, not a personal one. This unlocks all the good stuff, like analytics and business tools.
2. Your profile name should be crystal clear about who you are and where you work. Think “[Your Name] Real Estate” or “[Your City] Dream Homes”—keywords are your friends! 
3. Use a professional, high-quality headshot for your profile picture. No blurry selfies, please!
4. This is important: claim your website on Pinterest. It verifies your brand and drives traffic back to your site. Bonus! 
5. Finally, keep your branding (logo, colors, fonts) consistent across all your online platforms. You want a polished, professional look, not a hot mess.

Crafting Compelling Real Estate Content for Pinterest

Pinterest is all about visuals, so make your pins look good! If you want to grab attention (and you do!), your images and videos have to be top-notch. Show off those property features, highlight the best parts of the neighborhood, and showcase local attractions with professional photography and videography. 

But Remember, Words Matter, Too!

In addition to incredible images, your Pinterest descriptions need to be both informative and engaging. Use relevant keywords like “[Your City & State] Home Listing” and “Listing in [Your City & Neighborhood]” to help people find your pins. 

But don’t go overboard – nobody likes keyword stuffing! Keep it natural and readable. 

Here’s how to make your Pinterest descriptions actually work for you:

• Use hashtags. Use relevant ones like #realestate, #dreamhome, #propertyforsale, #homebuying, and #realestateagent to help the right people find your pins. Don’t overdo it—limit yourself to 2-5 strong hashtags so you don’t look spammy.
• Think like your buyers. Create boards that speak to different types of home shoppers—”First-Time Buyer Tips,” “Luxury Dream Homes,” or “Smart Investment Properties.” Give them exactly what they’re searching for.
• Show off your wins. Got a happy client? Share their success story! Testimonials build trust and make you look like the go-to agent.
• Pin with a purpose. Your blog posts, market updates, and home-buying tips? Pin them. Every. Single. Time. Drive traffic back to your site and turn lookers into leads.

Follow these pin strategies to get seen, get clicks, and get clients. 

How to Market Real Estate on Pinterest Using SEO

Pinterest SEO is essential for getting your pins seen by the right people. Think of it as your secret weapon for attracting potential clients. Do your keyword research—find out what your target clients are actually searching for. Pinterest’s search bar and other keyword research tools can be super helpful for this.

Optimize your pin descriptions and board titles with long-tail keywords like “Homes for sale with a view in [City Name],” “Affordable family homes in [Neighborhood],” “Luxury condos near [Attraction]”. These target super specific searches, which is exactly what you want. Understand how Pinterest’s algorithm works, and you’ll be golden. 

Content Planning and Scheduling

Consistent pinning of high-quality, relevant content is key. But how do you avoid being glued to your screen, pinning every day? Content planning and a scheduling app are your new best friends for making sure you put content out there regularly.

Creating a Content Calendar

A content calendar keeps your Pinterest game consistent, organized, and stress-free—no more “What do I post today?” panic. Plan your pins in advance and mix up your content (because no one wants an all “Just Listed” feed). This is a great way to create seasonal content that gets released at just the right time instead of the last minute! 

Schedule Pins and Let Technology Do the Work

A scheduling app keeps your pins flowing while you focus on closing deals. Batch, schedule, and automate to stay visible without the extra effort. Plus, you’ll be rewarded for regular pinning and putting content in front of your audience when they’re most active.

Multiple Boards for Repinning

You’re creating great content, pinning stunning property photos, and crafting engaging descriptions – awesome! But are you getting the most out of every single pin? Enter the power of repinning.

Think of your Pinterest profile as a collection of targeted mini-magazines, with each board focusing on a specific niche or interest. Repinning your content to different relevant boards exposes your pins to a broader audience who might otherwise miss your content. 

For example, someone interested in “Modern Farmhouse Style Homes” might not be following your “Luxury Homes” board, and vice versa.

Here’s why repinning to multiple boards helps your real estate marketing on Pinterest:

• Increased Visibility: More boards mean more opportunities for your pins to be seen. Each board has its own audience, so repinning expands your reach.
• Targeted Audience Engagement: Repinning to niche boards allows you to connect with users specifically interested in those topics. This targeted approach increases the chances of engagement and lead generation.
• Reinforced Messaging: Seeing your pins on multiple boards reinforces your brand message and keeps your listings top-of-mind for potential clients. Consistency is key!
• Improved SEO: Pinterest is a visual search engine. Repinning to relevant boards with keyword-rich descriptions can improve your pin’s visibility in search results. Think about what your ideal client would be searching for.
• Content Diversification: Repinning allows you to showcase your listings in different contexts. A single property could be relevant to multiple boards, such as “Dream Homes,” “Homes with Pools,” or “Family-Friendly Properties.”

How to Repin Like a Pro

Before you start repinning, you need to know the right way to recycle content on Pinterest without violating their user agreement. Here are the steps for the best ways to repin:

1. Create Diverse Boards: Think beyond “My Listings.” Create boards based on architectural styles, neighborhood features, home decor ideas, or even lifestyle categories.
2. Strategically Repin: Don’t randomly repin everything to every board. Choose boards that are highly relevant to the pin’s content.
3. Optimize Descriptions: Tailor your pin descriptions to each board’s specific theme and keywords. This helps improve search visibility and relevance.
4. Schedule Your Repins: Use a scheduling tool to spread out your repins over time. This keeps your profile fresh and active without overwhelming your followers.

Don’t think of repinning as extra work–it’s a powerful tool to boost your real estate marketing efforts on Pinterest. A smart repin strategy should be an integral part of your content plan.

Building a Pinterest Real Estate Community

Building a community on Pinterest is key. It’s not just about posting pretty pictures; it’s about connecting with people! Here’s how to get your audience engaged:

• Follow & Engage: Follow relevant accounts and actually interact with other users’ content. Don’t just be a lurker—be a good neighbor!
• Join Group Boards: Join real estate-related group boards to expand your reach and get your pins seen by a wider audience. It’s like networking, but on Pinterest.
• Contests & Giveaways: Make it fun by running contests and giveaways to get people excited and boost engagement. Who doesn’t love winning stuff?
• Respond Promptly: Answer comments and messages quickly. Show people you’re listening and you care–don’t leave them hanging!
• Collaborate: Teamwork makes the dream work, so partner up with other real estate pros and influencers to cross-promote your content. It’s a win-win!

Maximizing Your Real Estate Business with Pinterest

Let’s talk about Pinterest strategy. Here’s the lowdown on what you need to do to make your Pinterest game strong:

• Pinterest Trends: Use Pinterest Trends to see what’s hot and create content that people are actually looking for. Don’t be late to the party!
• Shopping Features: Explore Pinterest’s shopping features to link to real estate-related products. Think home decor, furniture, etc. Make it easy for people to shop the look.
• Stay Updated: Keep up with Pinterest’s latest features and updates. You don’t want to miss new opportunities.
• Ethical Considerations: Always play by the rules when it comes to real estate marketing on Pinterest. You don’t want to get in trouble or be booted off the platform.

Tracking Your Real Estate Pinterest Performance

Data is your friend! Use Pinterest Analytics to track the important stuff: impressions, engagement, and website clicks. See which pins and boards are killing it and which ones need a little love. 

Then, connect your Pinterest analytics to your overall real estate marketing strategy to see how it all fits together. Know what’s working, and double down on it!

Real Estate Pinterest: Your Visual Marketing Advantage

Pinterest can be your secret weapon because it’s a goldmine for real estate pros who know how to use it. Ready to watch your real estate business take off? Follow our tips and tricks to transform your Pinterest boards into lead-generating machines. 

Need some extra help? Explore our social media services for real estate agents for more real estate marketing tips!